CAN Community Health, Florida State University “CAN You See Me?” Campaign

CAN Community Health worked with Florida State University faculty to achieve success in the second portion of the “CAN You See Me?” HIV and AIDS awareness campaign. Through their collaborative efforts, CAN Community Health and FSU raised greater awareness about HIV to priority populations that have been deemed high-risk.

The project’s first goal this cycle was to disseminate info about the CDC HIV Risk Reduction Tool. The tool is used to learn the HIV risk of different sexual activities when one partner is HIV positive and one is HIV negative. On social media, 26 posts on Facebook, Instagram, Twitter and LinkedIn referenced the tool. Part of this goal included gathering feedback from users through a focus group to discuss opportunities for its improvement. In total, 7 participants living with HIV and having had partners not living with HIV provided valuable insight into ways to improve the tool.

The second objective involved creating QR (Quick Response) codes on print materials to be shared across our clinic networks and in outreach. These QR codes could be scanned with a phone and then taken to a website with NIH information or the CDC Risk Reduction Tool. Four unique QR codes were created and shared NIH HIV information.

Along with digital advertising efforts, 11 CAN Community Health Prevention Specialists included NIH information on their dating app profiles. Apps that targeted high priority populations included Grindr, Scruff, Plenty of Fish and more. Additional NIH information was shared on social media.

Finally, the creation of the second newsletter with NIH information was distributed across CAN clinics. This newsletter included interviews with a PrEP user, information about CAN’s mobile testing services and NIH online informative resources. Each clinic received around 100 print versions to share while patients are in clinic or during outreach events.

CAN Community Health and Florida State University used a mixture of traditional and digital forms of communication for the second portion of this project. By mixing these methods, they found great success in educating the public about HIV and AIDS in their area.

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